Business innovations recognised by WWF as contributing to fight against climate change


While political will appears to be lacking in terms of tackling climate change, the will of creative and energetic entrepreneurs working in the field of climate innovation is on the increase. Companies with winning technologies have recently been announced by WWF under its Climate Solvers programme, underscoring both the benefit and opportunity for business to contribute to fighting climate change.Innovation is typically a new way of doing something while increasing the value for a customer. WWF believes that this customer value must include radically reduced carbon emissions, energy access and compatibility with a transition to a renewable energy future as described in WWFs Energy Report. Climate innovations are often primarily associated with mitigation activities but infrastructure that enables more renewables and energy access solutions are also considered climate innovation, as are innovative financial services that can scale these to market faster. WWF’s Climate Solvers programme

solerecognizes top climate innovations in key countries. While it has been implemented in Sweden for the past five years, innovation work has now expanded to the UK, Netherlands and China. India will announce their first selection of Climate Solver entrepreneurs in early 2013.The global market for clean technology manufacturing doubled between 2008 and 2011 to almost reach 200 billion Euros per year. By 2015, the clean tech sector is expected to rival the oil and gas equipment market, when the forecasted market size will be between €240 and 290 billion, says Samantha Smith, WWF’s Global Climate and Energy Initiative leader. “What science tells us and what millions of people experienced this year is that fighting climate change is now extremely urgent. This year alone, we have witnessed some of the most devastating effects of climate change all around the world. As CO2 emissions reached record highs, Artic sea ice reached record lows, droughts blistered the world’s grain-producing areas, and wheat, corn and soybean prices hit historic peaks. And when food prices spike, poor people go hungry. While we work to urge our political leaders to start taking decisions that will positively impact climate change, we also work to encourage and support innovators who are making a difference right now,” she says.Climate innovation is also about business opportunities and poverty alleviation. It’s about avoiding wasteful consumption and job generation that make emissions in our society shrink, says WWF’s Innovations programme manager Stefan Henningsson.“The transition from a high-fossil-fuel economy to a clean, renewable energy economy requires new solutions, products, systems and services which will radically reduce climate impact. Such climate innovations are numerous, proven and available. The question is how to employ them at speed and scale, globally,” he says. Innovations that

have a good greenbusiness case can instill confidence for policy makers to dare to increase ambition on reducing cuts so that these innovations can grow and create even more decent jobs, says Henningsson. Investors, business and policy makers all need to play proactive roles for major commercialization of climate positive solutions carried by entrepreneurs. Some of the innovations recognized this year include: • rental of solar charged vehicles with no upfront costs; • retrofit mortgage for energy efficiency in existing building stock; • innovative solar cell manufacturing technology; • one stop shop for business/home info on renewable energy investments; • smart storage battery charging; • waste gas reuse for improved steel manufacturing; • financial services and technologies for better access to cooking, lighting and charging in poor countries with the help of easily available renewable energy. About WWF: WWF is one of the world’s largest and most respected independent conservation organisations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. The Global Climate & Energy Initiative (GCEI) is WWF’s global programme addressing climate change, promoting renewable and sustainable energy, scaling up green finance, engaging the private sector and working nationally and internationally on implementing low carbon, climate resilient development. News from: WWF International

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