A factory located in the textile town of Prato, selling its products directly to consumers. Clothing womenswear, menswear, spring/summer, fall/winter. Abbigliamento uomo donna autunno inverno primavera estate. CALOZERO clothing Made in Italy. CALOZERO is a new brand of Italian fashion. Visit the online shop, click here: www.calozero.it. ~ Italian fashion; Italy is one of the leading countries in fashion design, alongside others such as France, USA, Great Britain and Japan. Fashion has always been an important part of the country’s cultural life and society, and Italians are well known for their attention to dressing-up well; “la bella figura”, or good impression, remains traditional in the Italian way of living. Italian design became prominent ever since the 11th-16th centuries, when artistic development in Italy was at its peak. Cities such as Venice, Milan, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th-early 20th centuries, Italian fashion lost its importance and lustre, and Europe’s main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. However, since the 1951-53 fashion soirées held by Giovanni Battista Giorgini in Florence,the “Italian school” started to compete with the French haute couture.  G.N.

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