Sir Paul McCartney, right, stands beside Yoko Ono, left,
during the launch of a new food campaign entitled ‘Meat
Free Monday’ in London on Monday. The campaign encourages people to try and help slow climate change
by having one meat free day a week.
Paul McCartney and Yoko Ono appeared together in London Monday to promote a new campaign for Meat-Free Mondays, reports ITN.
The purpose is to reduce greenhouse gas emissions, McCartney said, in a video on his website.
Hi there. Welcome to Paul McCartney.com. And it’s me speaking with my voice to you. Hey, listen, we’re launching a campaign, me and the family, called “Meat Free Monday.” And that’s gonna be launched in the UK on June the 15th.
Now this is a campaign that’s already happening in the U.S. and in Australia and basically what it is is maybe encouraging people to not eat meat on a Monday. It’s been proved, or it’s been suggested, anyway, that if this was to happen, it would have a hugely beneficial effect on the climate.
So this is something you could do for the environment. It’s kind of easy to do. You’ve had too much over the weekend, anyway. And you’re all running down to the gym to try and work it off. So just have a meat free Monday. It’d be a great thing to do. We’re gonna launch it anyway in the UK on June 15th.
So have a think about it. If you’re interested, look up the website for more details, Meat Free Monday website, that’s soon gonna be available. And join us in this effort. Reduce meat. Cut it out on Mondays.
Sir Paul McCartney and his family are asking people to go meat free once a week in a bid to combat climate change.
He has been joined by daughters Stella and Mary McCartney, and a host of stars such as Coldplay’s Chris Martin, Hollywood stars Kevin Spacey and Woody Harrelson and actress Joanna Lumley in urging us to go veggie one day a week.
The aim of Meat Free Monday is to reduce greenhouse gas emissions from the world’s livestock population.
According to the United Nations Food and Agriculture Organisation, meat production is responsible for 18 per cent of greenhouse gas emissions. This compares to an estimated 13 per cent from transport.
Sir Paul said: “Many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world.
“Having one designated meat-free day a week is a meaningful change that everyone can make, that goes to the heart of several important political, environmental and ethical issues all at once.”
He added: “We should care about climate change because if we don’t, we are going to leave our children and their children in a hell of a mess.”
Sir Richard Branson, who is also backing the campaign, said: “I love eating meat, but I love our planet even more, so I will join this campaign and stop eating meat at least one day a week.” news from examiner.com
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